The lack of diversity in the outdoors industry is a real issue.
It’s not enough to be anti-discriminatory, anti-prejudicial and anti-racist, we need to actively encourage the industry to acknowledge, take a stand and address that the outdoors is not yet welcome to everyone.
There are many barriers to the outdoors; cultural, socio-economic, lack of representation, lack of access, lack of knowledge, perception of the outdoors, outright prejudice and discrimination.
Our aim at Kit Collective is to use our resources and connections to make a larger impact. We are addressing some of the barriers that prevent the outdoors from being accessible to everyone and taking action.
Our main offering is to provide kit to community groups leaders who are working to remove barriers, widen access and are already doing great work from a grassroots level for Black, Asian and ethnic minorities, people from low socio-economic communities, and people with disabilities.